Key takeaways
- Pick HubSpot for its marketing tools and AI agents. Pick Zoho CRM if you have a team of three and want to start free.
- Pick HubSpot if: You want Breeze AI agents backed by HubSpot credits
- Pick Zoho CRM if: You want a free edition for a slightly larger team
HubSpot vs Zoho CRM side by side
| Detail | HubSpot | Zoho CRM |
|---|---|---|
| Made by | HubSpot | Zoho |
| Best for | Businesses that want a free CRM to start, Teams that want marketing and sales in one system | Small teams that want to start with a free CRM, Businesses that already use other Zoho apps |
| Not a fit for | Teams that want a flat low price without add-ons, Businesses that do not want their data used to train AI by default | Teams that want AI features on the free edition, Owners who need exact paid prices from the page we read |
| Free plan | Yes | Yes |
| Paid plans from | $7 per seat per month for new customers paying annually, or $10 per seat per month paying monthly | Not listed |
Prices as listed on each vendor’s pricing page. See the HubSpot and Zoho CRM pages for every plan and its source.
When to pick which
Pick HubSpot if
- You want Breeze AI agents backed by HubSpot credits
- You want to add marketing and service tools later
Pick Zoho CRM if
- You want a free edition for a slightly larger team
- You already use other Zoho apps
Our take
Pick HubSpot for its marketing tools and AI agents. Pick Zoho CRM if you have a team of three and want to start free.
More sales and crm comparisons
HubSpot vs Zoho CRM: common questions
Do HubSpot and Zoho CRM both have a free plan?
Yes. HubSpot's free plan is for up to 2 users and Zoho CRM's free edition is for 3 users.
Sources
Read on November 6, 2026. Vendors change prices and menus, so check the live page before you buy.
About the author
Andy Kang, AI Partner Team. Andy Kang writes the AI directory for AI Partner Team, which sets up and builds AI tools for small businesses alongside managed IT. Each page is written from the vendor’s own pricing, help and trust pages, and shows the day those pages were checked.
- Facts come from the vendor’s own website and help docs, linked on every page.
- Each page shows the date we last read those sources.
- We do not score or rank tools. We say who each one suits and who it does not.
- If a vendor does not publish a price, we say so instead of guessing.